©2019 by PMA.LA

Summit Highlights

Keynote Presentation

Cassandra Campbell (VP of Product, Fair)

Executive Panel 

How Companies are making an impact through diversity & inclusion

Moderator: Audrey Gallien (Sr. Manager, Culture, Diversity & Engagement, Riot Games)

Panelists: Brendan Kao (CPO, PeerStreet), Caroline Escalante (VP of People Operations, Headspace), Bryan Landers (COO, Backstage Capital)

 

Afternoon Breakout Session 1A

Workshop: How do diverse and inclusive environments get created and thrive 

Moderator: Emily Race (Co-Founder at Say Space)

 

Afternoon Breakout Session 1B

International + Accessibility Panel: How to create inclusive product accessible to all 

Panelists: Ashley Lewis, (Vice President of Product at Dollar Shave Club), John Hayato Branderhorst (Senior Strategist at btrax), Matt Myrick (Lead Accessibility Solutions Engineer at AT&T), John Herzog (Lead Accessibility Solutions Engineer at AT&T)

Moderator: Beth Kuchar (Innovate Pasadena)

 

Afternoon Breakout Session 2A

Outside-In Panel: Best practices from other industries 

Panelists: Tiffany White (Communications at LA Rams NFL), Priscilla Chevas (Manager, Diversity & Inclusion at PCL Construction), Kerryn Michele Agyekum (formerly Vice President, Diversity & Inclusion at BeautyCounter), Mykhanh Shelton (formerly Senior Vice President Global Inclusion, Engagement & Diversity at 21st Century Fox),

Moderator: Grace Mase (CEO of BEYREP)

 

Afternoon Breakout Session 2B

Inside-Out Panel: Bringing the right teams together

Panelists: Stacie De Armas (Vice President, Strategic Initiative and Consumer Engagement at Nielsen), Randi Eichenbaum (Vice President of Product Management at Tradesy), Jessica Rudzewicz (User Experience Designer at BCG Digital Ventures), Derek Kwan (Chief Operating Officer at Retention Science), Julie Eubank (Head of Engineering at The Black Tux)

Moderator: Scott Ewalt (Vice President of Product and Consumer Experience at Boingo)

 

Agenda:

 

8:00 – Check-in and Breakfast

9:00 – Welcoming Remarks 

9:20 – Keynote Speaker

11:00 – Executive Panel 

12:00 – Lunch (Provided)

1:30 – Breakout Sessions 1A & 1B

3:20 – 10 minute break: clean up / set up for the next session

3:30 – Breakout Sessions 2A & 2B

5:00 – Closing Remarks

5:30 – Happy Hour

 

Breakfast and lunch will be provided.

Cassandra serves as Fair’s VP of Product, where she launched its first product and scaled nationwide. As the company’s first product manager, she grew the team to eight while overseeing the professional portfolio for Uber.

Cassandra started her career in I/T management consulting at Arthur Andersen before finding her true passion for building product at Yahoo!. Her diverse product management experience spans over 15 years across multiple disciplines, including e-commerce, ad tech, and online media. As a founding member of Virgin Charter, she launched the first online booking tool for private jet charters -- and went on to implement mobile e-commerce and marketing solutions for Pizza Hut, Baskin-Robbins, and KFC in her role as VP of Product for Tillster.

From pizza, to private jets, and now to cars, she inspires teams to creatively champion the customer’s needs when going to market. Cassandra graduated from Cornell University.

Cassandra Campbell

Priscilla is Manager of Diversity & Inclusion, PCL Construction Services. For Priscilla, the construction industry is more than just building. To her, it’s about breaking out of the traditional misbeliefs and discovering unique ways of making a difference in local communities. As the manager of diversity and inclusion at PCL Construction, Priscilla oversees all aspects of government relations, community outreach, supplier diversity, and local hiring requirements. As a certified Master Compliance Administrator from Morgan State University, Priscilla is recognized as one of the industry’s leading compliance professional in Southern California. She’s passionate about discovering and creating unique ways to make a difference in the construction industry and in the community in which she lives and work. Recently, Priscilla Chavez was recognized as one of L.A’s Most Outstanding Women in Construction & Design by the Los Angeles Business Journal.

Priscilla Chavez

Stacie is Vice President, Strategic Initiative and Consumer Engagement at Nielsen. She is a media industry veteran experienced in multicultural media planning, research and analytics, public affairs and is a consumer behavior insights specialist. She has more than 23 years of communications and media experience developing and activating brand marketing campaigns. A thought leader who relies on insight-driven content and audience engagement to generate advocacy, Stacie works cross-functionally with global teams to uncover trends grounded in data. She was named one of Latina Style Magazine's Top Latina Executives in 2014, and one of Imagen Foundation's Most Powerful and Influential Latinos in Entertainment in 2017, 2018 & 2019. She has demonstrated global leadership skills and a proven track record of success across a diverse set of business environments. Stacie received her BA from Cal Poly Pomona and MBA from Texas A & M University.

Stacie De Armas

Randi is the VP of Consumer Product for Tradesy, a peer-to-peer marketplace whose mission is to make fashion resale as simple, safe, and stylish as retail—at scale. She is passionate about using technology to promote and give women a platform and is an active member of Women in Product. She can usually be found with whiteboard marker on her face, post-its all over her desk, and at least seven tabs deep in Google docs.

Randi Eichembaum

Caroline Escalante is the former VP of People Operations at Headspace and a staffing leader with strong experience scaling talent acquisition needs, building large staffing teams and recruiting leaders. She possesses a depth of knowledge in the Tech Diversity space and how it ties to strategic and tactical staffing plan development, management (remote and local), sourcing strategy, and career development. Caroline's past recruiting experience and focus was within Tech, Product, IT and Media for Google and Microsoft.

Caroline Escalante

Julie Eubank is the Head of Engineering at The Black Tux, a menswear rental and ecomm company in Santa Monica, where she works with a team of 20 engineers, QA and devops. She is passionate about building highly collaborative teams with a strong emphasis on the needs of the end user and the business. Her background is in Python & Ruby, as well as data engineering. 

 

Julie started out in the non-profit social services sector, and received her Master in Public Administration before transitioning into tech, at which point she worked at several start-ups in the healthcare tech space. She is a relative newcomer to Los Angeles, having relocated from New York in in late 2017. 

Julie Eubank

Scott Ewalt is Vice President of Product and Customer Experience at Boingo, where he is responsible for managing its commercial wireless product portfolio, including Wi-Fi, cellular and extended network services. He also oversees Boingo's “Customer 360” strategy, integrating qualitative and quantitative insights to enhance every touchpoint in the customer journey. His specialties include customer acquisition, data and analytics and e-commerce.

 

Prior to Boingo, Ewalt worked in digital marketing for Move Inc., the operator of Realtor.com, and spent time working ad agencies in Los Angeles and New York.

 

Ewalt holds an MBA from Pepperdine University’s George L. Graziadio School of Business and Management and a Bachelor of Arts in Psychology from University of Southern California.

Scott Ewalt

Audrey Gallien is the Senior Manager, Culture, Diversity and Engagement at Riot Games, a leading video game developer and eports tournament organizer. Audrey recently joined Riot in late September 2019. Previous to Riot, Audrey spent 8 years at Catalyst, a global research organization focused on elevating diversity and inclusion programs within Fortune 500 companies. Audrey is a highly sought-after facilitator and subject matter expert within the diversity and inclusion industry. She facilitates an average of 40 engagements annually, specializing in intersectional allyship, inclusive leadership, unconscious bias, and career advancement strategy. She earned her BA from University of Illinois Urbana-Champaign, graduating magna cum laude.

Audrey Gallien

John is a consultant working with btrax, Inc. on business development and project strategies for international companies. He is also a co-founder of GlobalSaké and works in sports marketing with Presidio Sports Management. John has spent 20 years in Japan and now calls Denver, Colorado home where he enjoys getting out to the mountains.

John Hayato Branderhorst

John is a lead accessibility solutions engineer in AT&T's corporate accessibility technology office (CATO). He joined the company in 2013 after having worked as an attorney in the disability rights office of the Federal Communications Commission (FCC) where he drafted new accessibility regulations for television and internet providers known as the Communications and Video Accessibility Act (CVAA).

 

In John’s current roll, he collaborates with DirecTV project managers to insure compliance with the CVAA and enhance the accessibility of the DirecTV service for customers with visual or hearing impairments. Recent improvements to DirecTV screen reader compatibility of DTV smartphone applications.

 

In addition to advising DirecTV, John also works in concert with project managers and developers to insure that other AT&T products and services comply with accessibility regulations. When appropriate he also provides guidance to clients about how to implement accessibility features during product development and testing.

 

John received a JD from the University of Michigan Law School and lives in Los Angeles, California.

John Herzog

Brendan Kao serves as the Chief Product Officer for PeerStreet -- an award-winning, Andreessen Horowitz-backed platform focused on democratizing access to real estate debt investments. PeerStreet scores in the Top 5% on Diversity for similar-sized companies in LA & the US as ranked by Comparably. Brendan began his career in software development after graduating with a Masters in Engineering from MIT. He went on to manage Product at ZestFinance, Pivotal Labs and FlashFunders with a multidisciplinary background covering tech, finance, law and business.

Brendan Kao

Beth Kuchar is the co-founder of Enbroaden, a digital product agency, and President of Innovate Pasadena. She fell in love with the world of programming and computer design when she got her first computer: a Commodore 64 with Commodore 1670 modem peripheral. She's spent almost 20 years designing and developing for the web.

 

As a passionate fan of all things sci-fi and space-related, she is dedicated to keeping up with the latest technology and design trends. She holds a B.A. in Art History. Worked in the design industry for nearly 14 years with numerous Fortune 400 companies. Previously, Beth co-founded Rapture Studio, a boutique marketing consultancy and held various marketing positions at McKinsey & Company, Kayne Anderson, and Mellon Bank. Beth received recognition by the California 41st Assembly District as a 2016 Woman of Distinction Nominee.

Beth Kuchar

Derek is COO of ReSci, an AI powered marketing automation platform used by brands such as P&G and Draper James. ReSci believes that diverse backgrounds and an inclusive culture are critical to delivering their mission: to make artificial intelligence accessible and usable for brands. Previously, Derek held product management positions at Yahoo! and YP.com. In his spare time, he trains his game theory skills by playing poker.

Derek Kwan

Bryan Landers is COO at Backstage, translating vision into execution. Backstage has invested in 125 companies led by exceptional underrepresented founders, launched Accelerator in 4 cities around the world, and helped shift perspective around qualified founders who are often overlooked in venture capital. Bryan also leads brand and marketing at Backstage, including everything from podcast production to digital and environmental design. His past work with startups ranges from helping the early Pinterest team with HTML email campaigns to leading visual design and co-leading product at Zapier. He holds a BFA from CalArts and has been a touring and recording banjoist in Nashville and a film/TV composer in Hollywood.

Bryan Landers

Ashley is Vice President of Product at Dollar Shave Club, an online grooming and lifestyle business. Driving the digital strategy for a global men's brand with a mostly female, US-based team gives her a unique perspective on empathy and its importance in decision making. Prior to joining Dollar Shave Club, Ashley oversaw the consumer experience at DogVacay (acquired by Rover) and was head of mobile at eHarmony. She has an MBA from the UCLA Anderson School of Management.

Ashley Lewis

Grace is the founder and CEO of BEYREP, Inc. a personalized online construction project management tool that puts people in control of their remodeling projects and gives them peace of mind. Her mission is to empower people to own their potential and stand in their greatness so that they can celebrate their present joyfully and upgrade their future.

 

With over twenty years of experience in product development, Grace worked at Yahoo!, United Online, Beachbody, and YP, where she led diverse product and design teams to address customer needs and create meaningful customer experience. She earned her B.A. in Architecture from UC Berkeley and M.Arch. from Yale University. 


In 2018, Grace was named a Power Player by Angeleno, and in 2019, an Icon of Beverly Hills by Modern Luxury of Beverly Hills. She is married to a rocket scientist and they have two kids. She published her first book Revivify Your Home: Take Control of Your Home Improvement with Peace of Mind and Level Up Your Life.

Grace Mase

Kerryn brings more than 20 years of experience as a Communications, Diversity & Inclusion (D&I), and HR practitioner, skilled at strategy-design, implementation, and measurement across multiple industries, for all three functional areas. Kerryn most recently worked for Beautycounter, a mission-based safer, cleaner, skin care and cosmetics company in Santa Monica, CA. As VP, Corporate Communications & Community Expansion, she led the development, execution, communication, and measurement of enterprise and field-facing D&I and corporate communications strategies for 300 associates and 40,000 independent consultants. 

 

Before moving to Santa Monica, Kerryn was a part of Lincoln Financial Group in the greater Philadelphia area, leading the diversity initiatives for the Insurance, Retirement, and corporate business units within the organization. She was also responsible for Lincoln’s enterprise-wide strategy for Employee Engagement, internal and external communications for D&I, and the integration of all of these areas into the company’s HR programs, policies, and processes. She joined Lincoln from Owens & Minor Medical, Inc. in Richmond, VA where she was Director, Diversity & Inclusion. In this role, Kerryn designed the diversity & inclusion function, its corresponding communications strategy, and executed both in alignment with the company’s culture, business, and operating models. Before that, Kerryn worked for Turner

Broadcasting System, Inc. (TBS) in Atlanta, GA for 11 years: She managed external communications for the Entertainment networks for six years before transitioning to the corporate division, where for five years, she worked to establish, manage, and communicate the diversity & inclusion programs for the organization globally. 

 

Kerryn has a bachelor’s degree in English and Writing from Spelman College in Atlanta, GA and a certification in Diversity Communications from Cornell University ILR. Kerryn lives in Santa Monica, CA with her husband, Kwaku Agyekum, PhD, four-year-old daughter, Aubrey, and dog – Minnie.

Kerryn Michele Agyekum

CEO of Code 2040

Karla Monterroso

Matt Myrick is a Lead Accessibility Solutions Engineer at AT&T with the AT&T Corporate Accessibility Technology Office - CATO was established early 2013 to support AT&T in making all of AT&T existing and emerging products and services accessible to people with disabilities. His unwavering commitment in making products and service best in class and available to everyone. Matt supports AT&T project managers and emerging projects help meet the FCC requirements around accessibility. He has been with AT&T for over fifteen years. Matt received his Bachelor of Science from Gallaudet University in Washington, DC and lives in Riverside, CA.

Matt Myrick

Emily is the Co-Founder of Say Space. She partners with organizations and executives to create environments where authenticity, accountability, and collaboration thrive. A natural problem-solver with an intuitive, empathetic approach, Emily listens for the root of what is and is not working within companies and develops bespoke solutions that address both employee and employers needs.

 

In addition to program design and facilitation, Emily is a Co-Active certified coach, working with leaders at all levels to step into their “Intuitive Leadership”— a space of effortless impact. Her passion for diversity and inclusion lead her to train with the renowned Lee Mun Wah, bringing mindful facilitation techniques to the most difficult conversations.

 

Emily has worked for some of the largest Fortune 500 Companies in the world. As Director of Talent Development at Media Arts Lab (Apple’s agency of record), she lead the employee development and diversity programs for 700+ people worldwide, creating a series of successful training programs that expanded to multiple agencies across the Omnicom Network (Integer, TBWA, Chiat, GMR Marketing Group).

Emily Race

Once upon a time, a young Jessica discovered how to make sprites move on her Commodore 64/124. This moment would lead to her to a career of creating (sometimes breaking) digital products for fun and profit. 

 

She is currently an experience design lead at BCG Digital Ventures, a corporate investment and incubation firm that invents, builds and invests in startups with the world's most influential companies. Here, she partners with a diverse set of thinkers and builders to create valuable products and services for people around the world.

 

Prior to DV, she worked with startups, movie studios, marketing and advertising agencies to imagine and launch memorable products and experiences.

 

She lives in Los Angeles with her husband Ruairi, dog Hugo, cat Lillian and her favorite backyard tree, which is unnamed. An ardent experimenter, she continues to research and explore the benefits and impacts of emerging technologies all around us. 

Jessica Rudzewicz

MyKhanh is an entertainment executive and inclusion strategist. Most recently, as Senior Vice President, Global Inclusion at 21st Century Fox, she led the company’s Diversity, Equity and Inclusion strategies and worked closely with business leaders to design initiatives to increase diversity and inclusion across the company’s portfolio of film, television, sports, news and digital businesses. A central focus of the Global Inclusion Team’s work was spearheading internal programs and external partnerships to increase diverse stories, portrayals, and representation in the entertainment industry, including the Fox Filmmakers Lab, the Fox Writers Lab, the Television Directors Lab, the Fox DP Lab (focused on female Directors of Photography) and the Fox Creative Lab: Taiwan.   

 

MyKhanh completed her B.A. in Political Science at UCLA, then went on to receive her J.D. from UC Berkeley. She started her career at a litigation firm, then moved to Fox, where she advanced through the organization from Counsel to Senior Vice President, Fox Group Legal.  In that role, she led litigation teams across the country, represented Fox in industry-wide litigation and initiatives, and advised senior executives on a wide variety of employment-related matters.  

 

In addition to her work, MyKhanh currently sits on the board of Facing History and Ourselves, an international non-profit whose mission is to engage students in an examination of racism, prejudice, and antisemitism to promote the development of a more humane and informed citizenry. 

MyKhanh Shelton

Senior Director of Product Management at ADP

Nate Shine

Tiffany is entering her eighth season with the Los Angeles Rams as a member of the team’s communications department. She first began working with the Rams in St. Louis in 2012 and became a key cog in the franchise’s historic relocation to Los Angeles four years later.

 

During her tenure with the team, she was called upon to help lead the Rams’ communications efforts for the 2018 and 2019 NFL Playoffs – which culminated in a Super Bowl LIII appearance – and with the drafting of the first openly gay football player in the National Football League. In 2015, White represented the Rams at the NFL Draft and oversaw the media tour of running back Todd Gurley who went on to win Rookie of the Year Honors. Her portfolio of PR experience also includes Super Bowl XLVII, Super Bowl XLVIII, Super Bowl XLIX and five NCAA championship tournaments. Armed with a passion for positive storytelling, White has routinely brokered media opportunities with globally-renowned news organizations to feature individuals ranging from elite professional athletes to prominent business leaders such as Warren Buffett.

 

The Northern Virginia native is a graduate of the Florida State University and Georgetown University. She recently completed her third degree in August from the Pepperdine Graziadio Business School where she earned her MBA in finance. In her free time, you can catch her relaxing with family and friends, in a book, or watching YouTube. She is the proud aunt and Godmother to three beautiful girls: Shere, Aria and Kailee.

Tiffany White